IGP.com
One of India's largest online gifting platform offering flowers, cakes, personalized gifts, and global delivery services.
About Company
As Project Lead, I led end-to-end social content strategy for IGP.com, driving month-long campaigns across key peak periods like Diwali and Christmas. Strong performance led to an expanded mandate, including managing the IGP for Business LinkedIn presence to support corporate gifting. #ecommerce
When we first got our hands on the IGP feed, it looked like it had forgotten what celebration feels like. Safe, flat, and a little too polite. So we shook things up. Brighter, warmer, and full of moments that actually feel like gifting. Now the feed does not just sell gifts, it makes you want to celebrate.
year
2022
timeframe
1+ Year
tools
Google Suite, Adobe Suite, Market Research Tools, Sprout Social, Asana
category
Social and Content
Christmas Campaign
Product Shoots
Social Contests
Diwali Campaign
Shareable Content
